Are you Ready for the Smerfs?

Whereas their better known cousins the MICE are serviced by specialist divisions within major hotel groups, travel agencies and dedicated Government programmes, the SMERFS are often below the radar and therefore harder to measure. .... its new Outdoor Education & Research Centre in Mae On, Chiang Mai, covering a range of environmental, and outdoor programmes for student groups, as well as team building and 'voluntourism options for the corporate sector. ...